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AFC

AFC

Advanced Fresh Concepts Franchise Corp. (AFC) grants franchises for operating Zenshi Counters, AFC Food Service Counters, and Wild Blue Counters that offer prepared sushi and other Asian-style foods in host locations such as grocery stores, retail centers, universities, and other venues. Franchisees operate full-time, part-time, or self-service counters where the host facility handles customer payments and sales reporting, with AFC and the host retaining percentages of gross sales before remitting the balance to the franchisee. The business model targets high-traffic retail and institutional locations seeking fresh, prepared sushi and Asian foods as an additional department or service.

3,572locations
$45K–$151K
Since 2002
Food & BeverageTorrance, CAZensho Holdings Co., Ltd.www.afcsushi.comDisclaimer

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Franchise Costs

Franchise Fee
$6,250
Initial Investment
$45,004 – $151,404
Royalty Rate
9.50%
Brand Fund
N/A
Fixed Monthly Fees
$103 – $689

Typically 8-11% franchisor compensation (royalty) + up to $100/mo web/data access + $100-$500 quarterly account broker fee + insurance $58-$417/mo equivalent

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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AFC Franchise Analysis

Picture sleek sushi counters humming in grocery aisles and college cafeterias—Advanced Fresh Concepts (AFC) has turned this into a booming niche. With thousands of locations nationwide and a parent powerhouse behind it, the FDD reveals aggressive expansion and a unique host-partner model. But without Item 19 earnings disclosure, what do the growth stats and fee structure really signal for your wallet?

Item 7 lays out the startup costs clearly: initial franchise fee of $6,250, with total investment ranging $45,004 to $151,404 depending on counter type (Zenshi, AFC Food Service, or Wild Blue) and location setup. Ongoing fees hit 8-11% of gross sales as franchisor compensation (listed as 9.5% royalty), plus $100/month web access, $100-$500 quarterly account fees, and insurance equivalents of $58-$417/month. The model's twist: hosts like grocers manage payments, splitting sales before your cut—ideal for low-overhead operations in high-traffic spots but reliant on strong host partnerships. No Item 19 means no validated revenue or profit figures, forcing buyers to scrutinize alternatives like existing franchisee talks for real earnings potential.

System vitality shines with 3,572 franchised locations (190 corporate) as of 2025 FDD, up 61% from 2,217 in 2024, fueled by 274 transfers and 87 projected new units. Yet, 208 terminations and 30 non-renewals flag execution risks, often tied to litigation over terminations, contract breaches, and discrimination claims. This rapid scale under Zensho Holdings suggests sushi's enduring appeal, but high transfer activity and disputes underscore the need to probe location quality and host contracts before investing.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How AFC Compares

Key Insights

  • Lower investment than 94% of Fast Food franchises
  • #2 largest franchise system in Fast Food
FranchiseInvestmentFeeRoyaltyLocations
AFC
Current
$45K – $151K$6K9.5%3,572
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
CHICK-FIL-A License Program$586K – $3.4MN/A10.0%2,795
JIMMY JOHN'S$366K – $734K$35K6.0%2,737
Fast Food Average
131 franchises
$614K – $1.6M$35K6.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 131 Fast Food franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1FL
879
2CA
469
3GA
369
4NC
180
5IL
167
6WA
148
7TX
131
8IN
123
9SC
105
10TN
102
11AL
100
12KY
74
13AZ
69
14VA
68
15CO
67

+35 more states

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Franchisee Contacts

5,119 franchisee contacts on file from official FDD filings.

5,119 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases4

Primarily termination disputes, breach of contract claims, and allegations of discrimination or unfair practices.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
208
Non-Renewals
30
Reacquired
159
Ceased Ops
54
Transfers
274
Sold to Franchisees
20
Projected New
87

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Frequently Asked Questions

The total initial investment to open a AFC franchise ranges from $45,004 to $151,404. This includes a franchise fee of $6,250. Ongoing royalty fees are 9.5% of gross sales.