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BLAZE PIZZA
Blaze Pizza franchises operate fast-casual restaurants featuring build-your-own artisan-style pizzas made to order from up to 40 ingredients, fast-fired in open-hearth ovens, along with related food and drink items. The franchisor primarily offers area development agreements allowing qualified franchisees to open multiple restaurants in designated development areas on a set schedule, with single-unit franchises available in certain situations. The target market is the general public in high-traffic locations such as retail strip malls, dense urban areas, regional shopping centers, and entertainment/travel centers.
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Franchise Costs
5% royalty + 2% creative fund + $60/mo training software + up to $200/mo technology + $38/mo reputation management + $126/mo loyalty platform
Financial Performance
Item 19 Financial Performance
Data Based On: 266 franchised Restaurants open for the entire 2023 calendar year and operating from Traditional Locations and Mall Storefront Locations.
* Calculated weighted average gross revenue for 2023 franchised restaurants: (251 Traditional Units * $1,319,981 + 15 Mall Storefront Units * $1,231,275) / 266 total units = $1,314,978.78. Calculated weighted median gross revenue: (251 Traditional Units * $1,208,454 + 15 Mall Storefront Units * $1,316,367) / 266 total units = $1,214,539.32. No net income, net profit, EBITDA, or expense data was provided for franchised units to estimate profit.
Extracted Item 19 Section
Avg. Revenue: $1,314,979
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BLAZE PIZZA Franchise Analysis
In the sizzling world of fast-casual pizza, Blaze Pizza carved out a niche with its assembly-line artisan pies, firing them in open-hearth ovens for crowds craving customization without the wait. The 2024 FDD's Item 19 finally pulls back the curtain on revenue performance, hinting at a model that punches above its weight in high-traffic spots. Yet with expansion stalling amid a shifting landscape, can this blaze sustain its heat, or is it time to cool on the hype?
Item 7 lays out a hefty entry: $30,000 franchise fee plus $596,900-$1,087,500 total investment, targeting strip malls, urban hubs, and entertainment zones. Ongoing fees bite at 5% royalty, 2% brand fund, plus extras like $60/month training software, up to $200/month tech, $38/month reputation management, and $126/month loyalty platform—stacking to notable ongoing costs. Item 19 shines brightly: average gross revenue hit $1,314,979, median $1,214,539 across comparable units, suggesting strong top-line potential if you nail location and ops in this build-your-own pizza play.
System metrics mix promise with caution: 283 franchise locations (13 corporate), but a dip from 296 in 2022 signals -4% contraction, only 10 projected new units, 3 non-renewals, and 20 transfers indicating some owner shuffling. Primarily area development deals lock multi-unit commitments, suiting experienced operators over rookies. For buyers eyeing $1M+ sales, probe Item 20's unit-level details, audit transfer trends for resale ease, and stress-test profitability against those add-on fees—Blaze rewards volume but demands flawless execution in a competitive pizza fray.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BLAZE PIZZA Compares
Key Insights
- Top 10 largest franchise system in Pizza
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BLAZE PIZZA Current | $597K – $1.1M | $30K | 5.0% | 283 |
| DOMINO'S PIZZA | $118K – $197K | $10K | 5.5% | 6,948 |
| PIZZA HUT (NON-TRADITIONAL) | $56K – $183K | $10K | 10.0% | 1,241 |
| PAPA MURPHY'S | $450K – $693K | $25K | 5.0% | 965 |
| GODFATHER'S PIZZA | $711K – $1.3M | $25K | 6.5% | 592 |
| BLAZE PIZZA | $667K – $1.1M | $30K | 5.0% | 254 |
Pizza Average 13 franchises | $458K – $1.2M | $29K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Pizza franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+24 more states
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Franchisee Contacts
282 franchisee contacts on file from official FDD filings.
282 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
The total initial investment to open a BLAZE PIZZA franchise ranges from $596,900 to $1,087,500. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
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